PleaseTech blog

We aim to provide useful, pertinent and sometimes fun insights into the world of document collaboration and the workings of a technology company

'blog.pleasetech.com': our blog finds a new home

Posted by Sarah Holden on 6. June 2013 14:04

Half of the PleaseTech marketing team.


Whilst Dave Cornwell, our CEO, has maintained an (almost) regular blog for several years, we’re expanding and inviting others from within and outside PleaseTech to join him.

The intent is to provide different viewpoints, cover various areas of interest and tap into the different mindsets of the individuals who work here or who are otherwise involved in document collaboration. Having been with PleaseTech for almost three years (goodness, already three years) I have come to appreciate and enjoy the very ‘special’ and diverse personalities I come into contact with and so look forward to reading what they have to say. 

To accommodate these plans, we have moved our blog from a generic provider so that it is now hosted directly by PleaseTech. There are several advantages to us including improved SEO, increased brand awareness, control of our content and freedom of design. Also, being a technology company, we have all the expertise on hand if anything breaks!

So, moving forward, you will see regular posts from PleaseTech, covering company updates, opinions, shared knowledge, industry news and more.  

From a marketing perspective, our blog will deal with some of the challenges we face and what we are doing to overcome them.  A recent survey of over 800 marketers conducted by the B2B Technology Marketing community on LinkedIn earlier this year confirmed what we face: 

‘The number one challenge for B2B marketers is generating high quality leads’

The full survey results are certainly worth a read and provide some pointers into what works better in terms of marketing activity. Our challenges specifically come down to:

Finding the right person to talk to – whilst for some industries this is clear, document collaboration is often managed by a diverse range of people across the organization.

Education – many use workarounds or solutions that enable basic collaboration, and, in doing so, put up with the inefficiencies and frustrations inherent with these practices/solutions. They know no better (or have not had the time to research an alternative) and so their expectations are low, especially if their IT department has told them that the existing solution is ‘state-of-the-art’.

Convincing the IT dept. – Dave has covered this in previous blog posts and it continues to be a challenge. Business users are the ones who experience document collaboration issues, but frequently have to ‘live’ with the solutions provided by IT who often have the final say in how the dollars are spent.

Finding our ‘voice’ – whilst we know our business inside out, we continue to strive to know more about the different industry sectors and business disciplines we work with. It’s all very well knowing why our product is better and different but we have to touch the right chords with those we speak with. How can we help? What’s in it for them? What can they learn from us?

In future blog posts we will touch on some of the activities we have planned and that are currently underway to meet these challenges. We will share research, customer insights, best practices and independent expert contributions.

So, to gain an inside view into the workings of a technology company and all the cogs that make the wheel turn, as well as industry insights, personal deliberations and more, do sign up to catch the posts as they appear. 

 

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