As is traditional, the first part of my January blog is somewhat repetitive as I say 'the previous year was yet another successful one for PleaseTech with revenue growth, new clients and some great new people having joined the team'!
2015 delivered revenue growth of 40% compared to 2014 with 50 new clients (itself a 35% YoY increase). Amongst this new business we count some major strategic wins with some very large organizations – never a bad thing! We also maintained a healthy growth in annual recurring revenue (ARR) of 27%. Alongside these strong results, the uptake of our cloud services has provided us with our highest percentage growth, reflecting industry trends.
Those of you who read my blogs regularly know that I am a fully paid up member of the ‘turnover is vanity, profit is sanity and cash is reality’ brigade. So I’m delighted to report that we remain profitable and continue to retain a healthy cash balance. Profit gives us the ability to invest in new people and to further grow the business - exactly what we plan to do this year.
Accounting for over 80% of 2015 sales, Life Sciences remains our largest market sector. Once again, North America is our largest market with over 75% of all sales – which is directly in line with the trend of the last five years.
We had a commensurate growth in staff numbers increasing headcount by 40% with new starters in both the UK and Malaysia. Suffice it to say, we no longer rattle around the new UK office which we moved to in late 2014.
The marketing department continued to work hard to spread the word. PleaseTech exhibited at a total of 23 shows/conferences in 2015, attended a couple as ‘delegate only’, fulfilled several speaking engagements and ran very successful ‘Word Masterclass’ webinars with the APMP and AMWA membership organizations. Additionally, we ran our first user group meeting for Life Sciences customers. We learnt a lot from this experience and are currently evaluating our future plans in this area. Watch this space!
In terms of product development, 2015 saw the introduction of a new agile development process which is designed to provide scalability as the company grows. The introduction of this process has not been without its trials. The amount of disruption and impact on productivity was unexpected, delaying the PleaseReview v6 release into this year.
However, we can’t blame the v6 delay entirely on the introduction of agile. I think everyone in the company underestimated how difficult it would be to rewrite the PleaseReview interface. There is a huge amount of functionality which has built up from its first introduction in 2004. Using it daily it's easy to forget how sophisticated it is! The good news is that v6 is coming along and a brief demo of the future was given at the user group meeting, which was very well received.
In other product news, we released a significantly enhanced integration with Veeva Vault on which we have had great feedback. We have also decided to temporarily (we hope) retire PleaseCompose (our structured authoring offering) to focus all our attention on PleaseReview. PleaseReview is where we make our money, is incredibly successful and, therefore, we feel it important to ‘put the wood behind the arrowhead’ or, as Peters and Waterman would have it, ‘stick to the knitting’.
However, to say that we are a single product company would be to miss the point. We have several integrations with ECM/eDMS platforms and each integration is a separate product with its own life cycle and which needs to be maintained and enhanced. Add into the mix support for various SAML2 providers and we have plenty plates to keep spinning.
During 2015 we continued to focus on working with partners and an agreement with Open Text saw ‘PleaseReview for Content Server’ added to the Open Text price list. Needless to say this is an exciting development for us and will hopefully give us access to organizations which would be/are difficult to approach directly.
Once again 2015 saw customer praise for our service and support. Nick and his team continue to enhance our reputation in this vital area. To quote one client: "Thanks to you and your team for the fantastic support that we have been getting". Whether Please Review is being rolled out to hundreds of users in a complex integrated enterprise environment (as it was in this case) or we are providing support to our standalone cloud users, we pride ourselves on exceeding expectations.
So, all in all a good year!
What can we expect in 2016? Well, from our perspective the answer is: more of the same. We will continue to work hard and deliver excellent customer service. We have a number of exciting prospective customers who we look forward to bringing on-board and are starting to explore APAC as a market territory.
We will release PleaseReview v6.0 which will be a substantial upgrading of PleaseReview’s user interface. The idea is to make the interface much more modern/consumer like so that anyone familiar with standard consumer technologies and web applications will feel immediately ‘at home’ when reviewing a document in PleaseReview. This approach will help further minimize training and will support enterprise-wide rollout and adoption for new and existing clients to increase their ROI.
Work on other integrations and partnerships is a constant theme as is expansion of the team.
So, we have a lot to do over the next 12 months if we want to replicate 2015. Best get to it.