PleaseTech blog

We aim to provide useful, pertinent and sometimes fun insights into the world of document collaboration and the workings of a technology company

Technology...that works and meets my needs...

Posted by Sarah Edmonds on 30. June 2016 09:41

The other half of marketing... Google


How much of the technology in your life fails to work when you need it to, or simply isn’t up to the job in question? How many times have you wandered up and down streets looking for a phone signal, or nearly thrown your laptop out of a window when software that’s supposed to make your life easier, leaves you with a headache?

Whilst all we want is the technology we have to work properly, the focus seems to be on bringing more and more new tech onto the market.  Our needs are now anticipated before we know we even have them, yet looking for the right technology to meet our genuine needs can sometimes feel overwhelming.  Is it the right solution to the problem in question? How reliable is it?  Is it easy to use or am I going to need a degree in computing to figure it out?  Yes, it looks great, but HOW MUCH?

And what exactly is it that stops us seeking out the right technology?  Are we now so burnt by all the negative experiences that we’d rather put up with outdated and sometimes clumsy IT solutions, rather than seek out an alternative?  At PleaseTech we’ve researched this topic a number of times, and as you’d expect, time and money come up time and time again as the key barriers.

Specifically looking at this from a business perspective, it’s the chicken and the egg, on the one hand poor processes cost organizations millions of dollars a year in lost productivity, whilst on the other you have employees struggling with poor software tools who don’t have the time to research an alternative.  All too often, even if a solution is found, the cost is simply too high to get it past management. They eventually get fed up, quit and the business in question then has to spend thousands of dollars replacing skilled workers.   In fact on average, a study from Oxford Economics found that the cost of replacing a member of staff is $44,798, as detailed in a survey conducted in 2015 by Osterman Research for PleaseTech.

And it’s not just the cost of recruitment that’s a problem.  The Osterman research found that 77% of workers say their organizations report problems finding workers to recruit, and that IT plays an important role in their retention and motivation – for over half of respondents, it plays an important or even critical role.

Quite simply, better IT tools mean better results.  Osterman found that for 85% of respondents, it resulted in increased productivity; for 64% the ability to make decisions more quickly; for 55% better results; for 53% a happier and more satisfactory working environment, and for almost one in five, they would be more likely to stay with an organization.

So what happens when you have that magic moment, you’re surfing the web or you're at a trade show when you come across a solution that could be the genuine answer to your problems?  We already know that cost is an issue, so how do you build a business case?

Following on from our 2016 research with Osterman, we’ve been looking at exactly this issue.  The research is nearly complete and we’ll be holding a series of webinars in the fall to look at the findings in detail.

Meanwhile, we’d love to hear about your experiences.  How did you prove the business case, what clinched the deal?  What were the key stumbling blocks you came up against?  What’s life like now you’ve found a piece of software you don’t want to throw out of the window?  Let us know...

 

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