PleaseTech blog

We aim to provide useful, pertinent and sometimes fun insights into the world of document collaboration and the workings of a technology company

I conclude that PleaseReview is social media for documents

Posted by David Cornwell on 5. December 2012 16:20

Founder/CEO of PleaseTech Ltd - collaborative document review and co-authoring for the enterprise.


Two months and no blogging. Poor effort. Note to self: must try harder.

In that time I've been in Sacramento, Baltimore, Atlanta, LA, Seattle, Orlando, Malaysia and London attending conferences and visiting clients and prospective clients! Apart from the on-site demo when my PC turned itself off – twice – all went well. Apart, that is, for a small hairdressing faux pas which, if you have been following the PleaseTech Twitter feed or visited our Facebook page, you will have been party to. The good news is that it has grown out now.


I now have a nice new *light* Samsung SSD (‘solid state drive’) machine which, so far, has been perfect. Whilst I love the new PC, I think my mistake was to be persuaded to go for Windows 8.  I've now installed a bit of software (Start8 - $4.99) which removes the ‘metro’ interface and re-instates a ‘Start’ button, so now it’s just like Windows 7 and all is well.  As a side note, I’m not an expert on these things but tend to agree with those suggesting that Microsoft couldn't decide on what it wanted Windows 8 to be. 


There is no doubt the future has a strong mobile element and the iPad experience has set the standard. In my own family I've seen user adoption of the tablet by individuals who have never touched a PC. They are now happily Skyping, emailing and surfing from a Samsung tablet. I remember introducing them to the capabilities of the tablet using my iPad in mid-2011 by holding a Skype video call with our niece in Dallas. Their kids then bought them a tablet for Christmas – the Samsung was their only option as they didn't own a PC to connect it with! 


Most readers of this blog will be thinking ‘so what’ there is nothing clever in Skyping, emailing and surfing from a tablet.  But remember whole generations have grown up without a computing background. I consider myself lucky that I was ‘in’ on the personal computing revolution.  It was less than 20 years ago (~1995) I first added an email address to my business card (for Computerised Document Control which became CDC Solutions) and had to explain to people what it was! 


Now, we are now allegedly in the ‘post email’ era, but more on that later. But, 20 years ago, did you ever imagine that you could sit on your sofa video chatting in real time with someone across the world using something the size of a notepad with no wires attached? People take this as standard now but there is no doubt it’s not only extremely clever but also that the whole mobile tablet genre represents a step change in the evolution of personal computing.


I think the main question for us is: ‘to what extent will the tablet revolution continue into the enterprise’? Personally I don’t see the tablet replacing PCs in the next 10 years. In terms of where corporate computing will go I suspect that my new Samsung Series 9 is an example of a constant process of evolution in which PCs become increasingly mobile. For example, my new PC with its SSD is only 1kg (2.2 lbs) heavier than an iPad and is considerably more flexible and useful from a business perspective. 


So, how will the tablet impact us? Currently, the way I see it is that there is increasingly a line between information producers and information consumers. I can’t see people writing serious documents on a tablet. Even typing this blog entry on a tablet would be challenging and it’s hardly a serious document. However, information consumers – and here we are mainly talking  management who are regularly on the move (and can ignore the edicts of their IT department stating that tablets do not fit into their device management strategy) – are adopting tablets and using them for most, if not all, of their work. So the message to us is we must assume that an increasing number of those with input to documents will be using tablets.


In this respect it is worth noting that ‘approving’ documents (i.e. viewing a document and then clicking on an ‘I Approve’ button) is much, much easier than providing ‘input’ to documents. By input we mean review capabilities such as red lining (i.e. proposing changes) and commenting as part of a greater collaborative review.


We spotted this trend a while ago and released our optional iPad module in Q1 this year. However, as the importance of ‘mobile’ continues to grow, PleaseReview v5.0 (currently scheduled for the back end of Q2 2013) will run with it and will have further tablet enhancements.


Hang on a minute. Did I just slip a major product announcement in there? Yes I did. Having recently released PleaseReview 4.5 with the new delegation module, we are now concentrating on the next release which will be called v5.0 and we are looking at a release mid-2013.


Forthcoming blogs will address additional features expected in v5.0 but, for now, I’m more concerned with strategy. We are constantly informed that the future is (i) Mobile, (ii) Social, and (iii) Cloud.

We have numbers (i) and (iii) sorted. I've addressed mobile above and we've been offering cloud options since we first launched PleaseReview in 2005. The challenge is ‘social’. 

If we look at the definition of ‘social’, Wikipedia says “In the absence of agreement about its meaning, the term "social" is used in many different senses and regarded as a fuzzy concept ……….”. No help there. But, of course, when the IT Analysts and strategists say social they mean ‘social media’. When people think social media they think of Twitter and Facebook and it’s tough to see how PleaseReview can become social in this sense. It has been said that we are in the post email era and that reminders and notifications which currently come from PleaseReview as emails should leverage social media. But how? Do people really want reminders that the deadline is approaching tweeted or posted on their Facebook timeline? I think not. 


I’m increasingly of the view that PleaseReview in itself is ‘social’ in that it’s collaborative and if social isn't collaborative what is it? Wikipedia is some help this time. It says: “Social media employ web- and mobile-based technologies to support interactive dialogue and introduce substantial and pervasive changes to communication between organizations, communities, and individuals ………….. Social media are social software which mediate human communication.”


I think that summarizes PleaseReview pretty well. PleaseReview leverages web and mobile technologies to introduce substantial changes to the way in which documents are reviewed (i.e. communication with respect to documents) and mediated between organizations, business communities, and individuals (in our case Authors and subject matter experts and others with input to the document creation process). So, in so far as Pinterest enables engagement around pictures, Youtube around videos, Twitter around instantaneous messages and Facebook around friends, PleaseReview enables engagement around documents. In short, PleaseReview is social media for documents! Maybe that is a thought we can use in our marketing!


So, from a product strategy perspective, I’m pretty comfortable that we are hitting the main targets. We continue to improve the base product, we have a great story with respect to mobile, cloud is old hat to us and we are now social media for documents! 


From a market strategy perspective we continue to expand into new sectors both from a technical and business perspective.  Watch for announcements in the New Year.  


So with travelling over for the year and the v5.0 development spec’d and started, focus now moves to closing the year out.  I’ll let you know in January how that goes!

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