Posted by Sarah Edmonds on 28. May 2015 10:33
The other half of marketing...
Over the last three years, a key arm of our marketing strategy has been to raise PleaseTech’s profile amongst the analyst community from a starting point of almost zero. How did we do this? Quite simply we began to brief the key analysts who focus on the document collaboration space.
In 2013, this led to us being named as a Gartner Cool Vendor in the ‘Cool Vendors in Social Software and Collaboration, 2013’ report, describing us as ‘innovative players in the collaboration and social software space, emerging to address specific gaps in the offerings from the more established vendors or are breaking new ground in creative ways in the social media space’. This had a huge positive PR impact and also led to several exciting new sales leads.
Another great success was from Ovum, who reviewed PleaseReview 5.0, our collaborative review and co-authoring solution, stating that, “This is a specialist area and document management and enterprise content management (ECM) platforms do not always include the required level of control. PleaseReview provides tight management for the entire process.”
We also featured in an Ovum article entitled ‘On the Radar’ and have appeared in analyst blogs, radio and print interviews.
We continue to strengthen relationships with key analysts through a series of briefings as we roll out updates and cutting edge enhancements to PleaseReview. As business sector experts and the middle man between the end user and software provider, analysts provide insightful feedback, and we very much value their opinions.
In addition to one on one conversations, for the first time this year, we’re working with a leading firm on a more formal basis. Osterman Research, headed up by Micheal Osterman, provides timely and accurate market research, cost data and benchmarking information to technology-based companies.
Led by Osterman, in December 2014 we conducted a survey to look at document collaboration amongst knowledge workers, in both regulated and non-regulated industries, to examine the impact inadequate IT systems have on productivity and indeed the wider issue of employee retention in a buoyant labor market.
The results are quite startling…Osterman found that knowledge workers collaborate on an average of 69.4 documents per month, or 3.3 documents per workday. If we conservatively assume that each document requires approximately only 20 minutes of collaborative work, this equates to each knowledge worker spending 66 minutes per day in document collaboration activities, or about 14% of a typical eight-hour workday, adding up to more than 34 days per year.
And the impact of inadequate tools? You’ll have to register for our forthcoming webinar to find out. Led by Michael Osterman and co-hosted by David Cornwell, CEO of PleaseTech, it will be taking place on:
Thursday June 4th
8.00am PDT / 11.00am EDT / 4.00pm GMT
Posted by Sarah Edmonds on 3. March 2015 11:02
The other half of marketing...
Hopefully somebody’s reading this blog as it forms part of our marketing communications strategy. This strategy is based on a wide variety of activities such as insightful content management, analyst relations, exhibition presence, speaking opportunities, whitepapers, webinars, partner activity, our cartoon website, social media as well as a variety of literature, and of course our website. But amongst all this, what is the most effective method for really engaging with our customers and prospects and for getting a conversation started?
There is absolute value in producing whitepapers and conducting webinars, which can be viewed and listened to again on our SlideShare page. The proof is in the pudding as hundreds of people visit this page. Not all visits turn into leads, but some do. It also positions us as an authority and a market expert in the field of document review and co-authoring. This is broadly considered as ‘thought leadership’.
The same can be said for our YouTube page, here people can find the short animated films we’ve created which detail and demo the product, PleaseReview, and why you might need it. We know that reading presentations and whitepapers can be a little dry at times and, as you can tell from our cartoons, we are anything but ‘dry’. So we often animate the results of any research we’ve conducted. It humanizes our communications and projects our company’s personality. What we do is deadly serious but communicating it needn’t be dry. After all, our customers and prospective customers aren’t machines; they’re normal folk who absorb information in a range of ways from watching TV to reading a paper.
And these normal folk don’t want to spend their days solely thinking and looking at work related subjects, even when at work checking out their LinkedIn, Twitter or Facebook streams – we all do it… Sometimes we just want a bit of light hearted fun, something that doesn’t tax the brain, something that makes us laugh. So, for example, we took a look at our database and segmented job titles against names to establish the most popular names amongst various job positions, such as medical writers (Heather by the way). And people loved it - they liked it, commented on and retweeted it. And the response to our online quiz which allows people to find out what sort of document review personality they are (Labrador, squirrel, lion or dolphin) has gone through the roof.
Hopefully whilst they’re on our website having a bit of fun, curiosity has got the better of them and they’ve had a little look around the site. And maybe, just maybe they found something else they quite liked…
Posted by Sarah Holden on 3. December 2014 11:14
Half of the PleaseTech marketing team.
Over the last couple of weeks we have held two webinars. I have to say, a well-executed webinar that brings useful information to a specific audience is hard to beat in terms of generating real interest and giving the sales folk plenty to do.
In each instance, we worked with a partner. Not only does this give us compelling content to share, but our brand/product story reaches a new audience. In fact, these last webinars have given our sales people as many, if not more, follow up leads than some of the events we pay big bucks to attend.
Firstly we were presenting our PleaseReview integration with Veeva Vault. Veeva provides life sciences organizations with cloud based solutions for regulated content management. The integration of Veeva Vault with PleaseReview provides a complete and seamless process for document collaboration:
The webinar elicited a large audience of existing Veeva customers looking to enhance their current process and interested parties looking for a complete solution. The volume of questions during the event was proof that having experts on hand and a live demonstration of the software was a far more effective means of generating interest than other, more traditional, methods of communication.
To view a recording of the webinar, please do visit Veeva’s website.
Our second partner webinar was held in partnership with Generis, the creators of CARA - a fast, configurable user interface and business rules engine for the creation, approval and management of documents for leading content management platforms. The integration between CARA and PleaseReview is initially for Documentum users only and is one of the two contenders in the replacement of Documentum’s Webtop. As such, it is also geared towards providing an end to end document lifecycle solution for life sciences companies.
In this instance, the webinar was marketed to existing CARA customers and counted both multi-national pharmaceuticals and emerging biotechs amongst the audience.
A more widely targeted webinar is expected in the New Year. However, to learn more about the integration, you can view the webinar recording here.
Posted by Sarah Holden on 24. January 2014 10:10
Half of the PleaseTech marketing team.
It’s been a couple of weeks since we announced our PleaseTech integration with Oracle’s WebCenter Content ECM platform. We are now following that up by hosting a brief webinar to demonstrate both what this partnership brings and how it works.
Oracle’s WebCenter Content allows businesses to not only consolidate and manage their documents and content from a central platform, but now has the added capability to address a very specific, yet prolific business issue. How to collaboratively edit, review and co-author a document at the same time as others, whilst maintaining control over the document, management over the process and adherence to corporate compliance requirements. Oh, and making it easy to do, too!
The webinar will be presented by PleaseTech CEO, Dave Cornwell and Senior Principal, Product Management, Oracle.
So simply sign up! LINK to webinar page.
Webinar: Collaborative document review within Oracle WebCenter Content
Thursday January 30th, 2014: 12 noon, EST / 9am PST / 5pm GMT
Duration: 30 minutes
We look forward to you joining us next week.
Posted by John Tanner on 22. January 2014 11:06
Our PleaseTech integration expert
When setting out on developing the integration of WebCenter Content with PleaseReview, our primary aims were the same as with other PleaseReview document management integrations. We wanted to develop a seamless solution which would allow all of the controlled collaboration benefits of PleaseReview to be available from within WebCenter Content without the user having to log into a separate system. In addition, we wanted to make it possible for existing PleaseReview users already familiar with the User Interface, to be able to log into it using their WebCenter Content Credentials and carry out reviews using WebCenter documents and WebCenter Users as Participants.
In order to achieve these aims it was necessary to develop three separate components, which together work hand-in-hand to join WebCenter Content and PleaseReview....
Firstly a custom WebCenter Content Component was created in order to update the WebCenter Content user interface to include new PleaseReview menu items and custom inbox pages in the style of the WebCenter Content instance, for users with the appropriate permissions. The result was a custom component that can easily be deployed and configured to work with PleaseReview by a WebCenter Content administrator.
Next, a custom PleaseReview extension (or System Connector) specific to WebCenter Content was built to enable users to log into the PleaseReview UI using their WebCenter Credentials and to enable PleaseReview to be able to interact with WebCenter Content via its APIs, for purposes such as accessing documents, selecting users etc. This was built using the standard PleaseReview system connector structure, so as to simplify the deployment process.
Finally, in order to enable PleaseReview to obtain details of the PleaseReview specific users and groups administered from within WebLogic Admin Console, a WebLogic PleaseReview Connector was developed, which can simply be deployed as a Web Application on the WebLogic server on which WebCenter Content resides using the WebLogic AdminClient.
Putting these three components together we now have a solution which offers everything we initially set out to do, making a seamless collaborative review process possible from within WebCenter Content.
For anyone interested in finding out more about this integration and the collaborative document review capabilities within WebCenter Content, please join us for our complimentary webinar on January 30th- just sign up here.