PleaseTech blog

We aim to provide useful, pertinent and sometimes fun insights into the world of document collaboration and the workings of a technology company

What is the future of document creation?

Posted by David Cornwell on 15. June 2016 11:36

Founder/CEO of PleaseTech Ltd - collaborative document review and co-authoring for the enterprise.


I thought I would share an excerpt from an article I recently wrote for CIOReview, an enterprise technology magazine, where I consider the future of document creation.

As the CEO of a technology company I constantly consider the future. Naturally, a major consideration is whether a disruptive new technology is coming along which could make our products obsolete. 

I believe that only the paranoid survive and I’m forever scanning the horizon for the missile which is aimed squarely at our technology - that of document review. What is this disruptive new technology (or, as Nicholas Taleb would put it, black swan event) which will hurt us? 

Let me define ‘document review’ as the term means different things in different industries. For us, document review is the generic term for the process by which peers, specialists or other interested parties comment upon and suggest changes to the content of a document prior to its finalization, approval and dissemination. Specifically, it is the review element of the document creation process.

Whatever the document, the basic creation process is the same: create; review; finalize; approve; and finally, disseminate. I simply don’t see this process changing in the foreseeable future. No black swans there. 

PleaseTech operates in the B2B marketspace where disruptive new technology takes time to infiltrate. 

One area of disruption which impacts us is the ongoing Office suite apps battle between Google and Microsoft. The Microsoft Office Suite has, for the last 20 years, been the dominant application for the creation of documents, spreadsheets and presentations in the business world. Our competitive advantage is based around our deep understanding of Microsoft Word and, to a lesser extent, the remainder of the Office Suite. So is the Office Suite under attack? The answer is: yes - of course. The real question is: how successfully?

A couple of years ago it seemed that Google was making decent inroads into Microsoft’s market share However, with the undoubted success of Office 365, Microsoft is fighting back with companies now switching from Google Apps to Office 365. 

There is, of course, the whole cloud vs on premise debate. Whilst the cloud is a fine invention and our cloud business is growing rapidly, not everyone wants their valuable intellectual property in the cloud. 

Is a company really prepared to entrust valuable documents to a generic cloud? Obviously not, so we see on premise being equally as important as cloud and, that of course, is where Microsoft wins again with its Office Suite. Its commercial competitors are all 100% cloud based.

What about the future of documents themselves? With individuals entering the workforce now being classified as ‘digital natives’, does the whole concept of a ‘document’ go away? Is this our black swan? 

I’m of an age where I recall typing pools. Professional Engineers (as I was attempting to be as I entered the workforce back then) didn’t type their own documents. They were submitted to a typing pool, where they were created, printed and returned to you for review. A red pen was then used and the cycle continued. However, the introduction of PCs and word processors was a disruptive technology and the typing pool vanished. Yet, despite the disruption, the concept of paper document format lived on electronically with Adobe Acrobat. The delivery mechanism may have changed but the concept of a document is still very much alive. 

Do digital natives think the same way? The research suggests not. They think in social media terms and moving them beyond this is one of the challenges educators are having to deal with. Can we see contracts being agreed in informal language? I think not. One of the first lessons in business is understanding that the way something is worded can form the basis of a legal contract or instruction. The language used is all important. 

So it seems to be that the document creation process of create, review, finalize, approve, disseminate isn’t going to change anytime soon – certainly not in my business career and probably not in my children’s business career. 

It’s hard to see something replacing Word even with initiatives such as the Open Document Format (ODF) supported by the UK Government. However the whole point of a Black Swan event is that it comes out of left field and is extremely difficult to predict. So who knows what the future holds?

If you believe that document creation is as important as I do, I suggest you contact us at PleaseTech to find out how we could help you better face what the future might throw at you.

A decent ½ year and a couple of reflections

Posted by David Cornwell on 25. July 2014 12:51

Founder/CEO of PleaseTech Ltd - collaborative document review and co-authoring for the enterprise.


It’s clearly something to do with my age – but it doesn’t seem a whole six months since New Year. When I look at the wall chart (yes I still like a wall chart despite have my Outlook Calendar), I can see why the time has flown past. I personally attended eight conferences in the last six months and found time to do other stuff such as sell software and recruit a new sales VP!

So the continued success of PleaseReview means we are able to continue to invest in growing the business and recruit additional people.  As our clients know, we are an organic growth business owned entirely by management and staff.  This means we adopt a controlled approach to growth and have to ‘earn a bit to spend a bit’.

So the first bit of news is that on 1st July Barry Lyne joined PleaseTech as our Sales VP. Barry is based in Malmesbury but has travel on his agenda and I’m sure he’ll be making a few visits to existing clients as he embarks on a learning curve to understand why PleaseReview is so successful.

And successful it is! In the first half of 2014 we gained 14 new corporate clients from a range of industries. The detail and a couple of sample client names is captured in our news item here, however a key factor is that the new clients represent diverse industries including engineering, technology, professional services and, of course our core market, life sciences.

Our recent strategy has been to expand into other industries whilst not losing focus on life sciences. The practical implementation of this is attending different conferences which focus on different industries and tailoring messaging appropriately.  This is paying off and is something Barry is keen to continue.

Another interesting trend has been the move to the cloud. Historically, we have had about 25% of our clients using our cloud services and the remainder being on premise. However, around 50% of the new clients this year have opted for the cloud service. It will be interesting to see whether that trend continues as the year progresses.

One of the headaches expansion brings is increased overhead. We have been struggling for space in our current offices for some time. With the staff additions both recruited and planned, more space is required. We have identified a suitable property and plans are underway to move in the autumn. Office moves require planning and are, as we are finding, very disruptive, so if the plans all work, we will have plenty of space to accommodate expansion over the next few years.

It’s important, however, that we don’t over expand and so our cautious approach means that we continue to hold a healthy cash balance so that both new and existing clients retain supreme confidence in our longevity!

Moving onto interesting observations from our various new conference visits ………..

At most conferences we attend these days we conduct a survey into people’s document related activities. One particular phrase we have coined is ‘the document workload’ and one of the questions we are asking is whether the individuals’ document workload is increasing.

Not surprisingly the compliance professionals surveyed from the banking industry, and the quality assurance professionals surveyed from a wide variety of industries, almost universally agreed that their document workload had increased.  Increasing regulation was the most common factor when asked ‘why’.

However, again not surprisingly, the only sector not to agree that the document workload was increasingly was, yes you’ve guessed it, life sciences. Already heavily regulated, the life sciences industry probably represents the ‘pinnacle’ of regulation - so we can see that other industries are on the path to this pinnacle. This can only be good for us because where there is regulation there is documentation, and where there is documentation there is review and that’s what we do better than anyone else!

One final thing: PleaseReview v5.1 is, thankfully, finally on the verge of release. More on that subject next month.  

 

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