As you may be aware, PleaseTech attends a large number of conferences every year. Not only do we have a booth/stand to show our products and chat with existing and prospective customers, but also in order to get additional insight as to the pressures driving prospective clients, we conduct research at these conferences. This normally takes the form of a brief iPad questionnaire which we ask delegates to complete.
Where we get a statistically meaningful sample, we publish the results of this research as White Papers and webinars. The research tends to be geared towards the conferences’ specific industry or discipline, so the results from different conferences are not always directly comparable.
However, one of the recurring themes we see in this research is the increase in what we are calling the ‘document workload’. I’m thinking of the document workload as the number of documents required to achieve a certain goal. If that goal is running a successful business then let’s define it as the number of documents required to run the business. Another way to think of it is, the number of documents required to do your job, or that you come across in your job.
There is no doubt that the document workload is increasing. That’s what people tell us and it’s what we observe in our own business. Why? Well, the standard answer is the increased regulatory and legislative overhead and resulting increased emphasis in procedures and client auditing requirements.
The phrase ‘If it’s not documented it didn’t happen’ (or similar wording) is well known, especially in the FDA-regulated Life Sciences market, which historically has been and remains our largest market. This is the corollary of procedures where it’s commonly stated that: 'If a process is not documented it doesn’t exist’. Whilst these clichés have always been true in Life Sciences, if you search for the terms you will find them equally applicable to Legal, Government, Healthcare, etc.
So the good news is that the document workload is increasing. Good news? Yes, very much so if you are a vendor in the ‘document workload mitigation’ industry. Whilst I suspect that the ‘document workload mitigation’ industry isn’t an officially recognized industry sector, it’s really the reason why there is so much focus on document management and document collaboration - a recognized sector which PleaseTech is very much part of.
This increase in the document workload leads directly and unequivocally to an increase in the ‘review workload’. An increase in the review workload means an increase in demand for PleaseReview. In fact, we would argue that the review workload is a significant percentage of the effort required in dealing with the document workload.
We have previously documented the results of our research which suggest that people have a low expectation of document collaboration solutions. Everyone just assumes that there is no way around the ‘tracked changes nightmare’. As the document workload increases, so will that nightmare and the associated pain.
Mitigation is all about the reduction of pain and one of the things I’ve come to understand in my long career is that in order to sell a software product it must solve a pain point. If it doesn’t solve a pain point there won’t be a compelling ROI and it becomes a ‘nice to have’ - and no one has the time or budget for that stuff these days.
Whilst I was thinking about the document workload and collating the ideas as a subject for this blog post, I thought a bit of research of my own was in order. I was hoping to find some research which quantified the increase of the document workload on businesses. From that I reasoned I could work out the increase in the review workload. I was somewhat surprised to find that there doesn’t appear to be much, if any, research on the subject. A search for ‘document workload’ resulted in nothing meaningful. Likewise ‘document burden’ didn’t produce anything interesting. There were a number of vendors talking about the ‘document burden’ but no hard research.
So, I’m thinking that we need to start researching this. We need to find out by how much the document workload is increasing year on year. We need to ask people what percentage of the document workload they estimate can be attributed to the review workload and what the pain is, in real terms, of the review workload. The output of all this research is a marketing campaign!
If you wish to be a part of this research, please let us know by emailing us at firstname.lastname@example.org!