Posted by Sarah Holden on 17. July 2013 13:35
Half of the PleaseTech marketing team.
There is always a certain amount of build-up prior to a new product release. This has certainly been the case for us here at PleaseTech. And in marketing, it’s always good to have something concrete to say. And it’s even better to be able to add ‘we’re the first’ which we can do – twice, following the release this week of PleaseReview v5.0, our collaborative document review solution.
We are the first to make it easier for busy people to catch up with the reviews waiting for their attention. The new offline tablet review (for iPad and Android) means you don’t have to be ‘connected’ to catch up.
We are the first to help users collaborate to capture high level feedback on a document – from multiple participants, in real time, on the same feedback document.
Ok, if you’re not involved in team reviews this may not matter to you - but to some it’s a big deal and will contribute to better productivity and better quality documents. For more detail on these and other enhancements do see our previous post or read the new release.
It is with a sense of relief for us all that the release is out the door and, now that the communication wheel is in motion and clients are already contacting us to upgrade their systems, minds are turning to the next project. That’s the thing about working for a dynamic technology company - people don’t stay still for long - there’s always more to do.
This continuous development cycle keeps us ahead of the curve and in recognition of this, we are proud to have been recently named a Gartner Cool Vendor in the social software and collaboration space.
This accolade reflects our work ethic and some of our key success factors are recognized in their report:
- Identify opportunities early
- Offer the solution in a variety of deployment models (e.g. cloud, mobile, on-premise)
- Match new technology investments to user cases
- Continue to innovate
Why are we cool? Because, in Gartner’s words we “tackle long-standing coordination, collaboration and peer review challenges faced by teams every day regarding group writing, reviewing and editing documents in a way that transforms a complicated, burdensome experience into a more efficient and controlled process”.
So, PleaseReview v5.0 is out of the door, but watch this space, v5.1 is already in development…
Posted by Tim Robinson on 17. June 2013 12:54
CTO at PleaseTech
You have to hand it to Google. In the early days at least, they achieved success by unleashing a product on the market that was so far ahead, not just of current offerings, but of people’s expectations, that they changed the game. First this happened with search, then with webmail and then again with online maps. In each case they went into an already-busy marketplace and blew it away purely with the superiority of their product.
Of course you can argue that Google and Microsoft are now head-to-head on all 3 applications (and on online word processing which we’ll come to in a second), but there’s no doubt that Google defined the genre and MS have been playing catch-up. And I’m not naïve enough to think that these offering (either MS or Google) were developed from scratch in house, but it’s the Google machine that has rolled them out and made them ubiquitous. The point I’m making is simply that if anyone can make a web application work, Google can.
Not long after maps and Gmail, they turned their attention to Google Docs and the fields of online word processing and spreadsheets. They’ve certainly made their mark here but in terms of overall adoption to this type of application, it’s still relatively a minority activity. The obvious corollary to my previous conclusion is: If Google can’t make it work, maybe nobody can.
But lastly I think there’s a more philosophical angle: writing a document is a very personal activity, even when that document, as a piece of intellectual property, is owned by your employer. Of course there is a need for collaboration – that’s what PleaseTech is all about – but for the creative business of writing, I want to work on my own, and I don’t want people messing with my content until I’ve decided I’ve finished with it and am ready to hand it over.
We use both Google Docs and spreadsheets in PleaseTech but only where the need for real-time multi-user access overrides all other considerations, and in 95% of cases (maybe 99 – I never counted) that doesn’t apply. So, for all those reasons above, I’m writing this blog post where I write all my documents: on my PC in Microsoft Word, and while I’m actually posting it, if the network connection drops or gets timed out, I can just paste it in again.
Posted by Sarah Holden on 6. June 2013 14:04
Half of the PleaseTech marketing team.
Whilst Dave Cornwell, our CEO, has maintained an (almost) regular blog for several years, we’re expanding and inviting others from within and outside PleaseTech to join him.
The intent is to provide different viewpoints, cover various areas of interest and tap into the different mindsets of the individuals who work here or who are otherwise involved in document collaboration. Having been with PleaseTech for almost three years (goodness, already three years) I have come to appreciate and enjoy the very ‘special’ and diverse personalities I come into contact with and so look forward to reading what they have to say.
To accommodate these plans, we have moved our blog from a generic provider so that it is now hosted directly by PleaseTech. There are several advantages to us including improved SEO, increased brand awareness, control of our content and freedom of design. Also, being a technology company, we have all the expertise on hand if anything breaks!
So, moving forward, you will see regular posts from PleaseTech, covering company updates, opinions, shared knowledge, industry news and more.
From a marketing perspective, our blog will deal with some of the challenges we face and what we are doing to overcome them. A recent survey of over 800 marketers conducted by the B2B Technology Marketing community on LinkedIn earlier this year confirmed what we face:
‘The number one challenge for B2B marketers is generating high quality leads’
The full survey results are certainly worth a read and provide some pointers into what works better in terms of marketing activity. Our challenges specifically come down to:
Finding the right person to talk to – whilst for some industries this is clear, document collaboration is often managed by a diverse range of people across the organization.
Education – many use workarounds or solutions that enable basic collaboration, and, in doing so, put up with the inefficiencies and frustrations inherent with these practices/solutions. They know no better (or have not had the time to research an alternative) and so their expectations are low, especially if their IT department has told them that the existing solution is ‘state-of-the-art’.
Convincing the IT dept. – Dave has covered this in previous blog posts and it continues to be a challenge. Business users are the ones who experience document collaboration issues, but frequently have to ‘live’ with the solutions provided by IT who often have the final say in how the dollars are spent.
Finding our ‘voice’ – whilst we know our business inside out, we continue to strive to know more about the different industry sectors and business disciplines we work with. It’s all very well knowing why our product is better and different but we have to touch the right chords with those we speak with. How can we help? What’s in it for them? What can they learn from us?
In future blog posts we will touch on some of the activities we have planned and that are currently underway to meet these challenges. We will share research, customer insights, best practices and independent expert contributions.
So, to gain an inside view into the workings of a technology company and all the cogs that make the wheel turn, as well as industry insights, personal deliberations and more, do sign up to catch the posts as they appear.
Posted by David Cornwell on 24. September 2012 16:24
Founder/CEO of PleaseTech Ltd - collaborative document review and co-authoring for the enterprise.
We had a marketing workshop last week and, following our decision to emphasise the ‘control’ we bring to collaboration, we addressed the tag line issue. In my last blog post I said it would be ‘controlled document collaboration’. Silly me.
Needless to say the marketing gurus felt they could do better. So a happy (?) time was spent with the whiteboard rearranging the three words: ‘controlled’, ‘document’ and ‘collaboration’. The result of an hour’s hard graft was: ‘Document collaboration. Controlled.’
So forget what I said back in August. Our new tag line is: ‘Document collaboration. Controlled.’
And here is the logo to prove it:
You heard it here first!
On a personal note, those of you who follow me on twitter will be aware that I’m no longer trapped on this island. Last month my passport became full. Literally, there was no further space for stamps. So it was necessary to apply for a new one. September was a travel free month, so I took the opportunity to send off the old passport and get a replacement. Thankfully, it has arrived just in time for my travels which start again in October. In the five weeks of October I’ll be in the USA for four of them. I’ll be at the following conferences: AMWA, DIA EDM and ERS/eCTD, APMP SPAC and RAPS(what a lot of acronyms!). Thankfully, I do get a week home in-between. If you are attending one of the conferences please do drop by our booth to say hello.
There has been a bit in the press recently about focus on the enterprise. The latest being from Jim Goetz who says he's “floored that so few entrepreneurs are focusing on building products for businesses” (see here). It brought to mind a report I read about this time last year which suggested that that the best start-ups had no experience of enterprise software and that this could be a good thing as it allowed 'outdated conventions' to be challenged.
This brings to mind one of the age old sayings: ‘If it was easy, everyone would do it’.
Let’s face it, building enterprise software applications is not easy! And selling to enterprises is not easy either! If I were bright enough to think of something which allowed me to build a great company without dealing with corporate IT departments and corporate purchasing departments, I’d do it like a shot!
From a software perspective, it’s particularly hard when you have to install the software on the client’s site. In other words, when you have to install the software in an environment over which you have no control.
So, build a functional, well tested software product which meets a business need and you are but half way there technically. Now you need to ensure it works in a complex corporate computing environment, integrates with the environment’s other components (such as directory services, etc.) and is sufficiently well documented that under-pressure IT staff can install and maintain it.
Then, no matter how compelling the product and no matter how great an ROI it has, you have to convince multiple people across the organization it’s a good and worthwhile investment. This takes time. In large organizations, wheels turn slowly and are driven by budget years.
Finally, you have the product, you have a willing purchaser and then you hit corporate purchasing and legal. Now the fun really starts. We have even had one purchasing department come back to us and tell us that they will place the purchase order if we deduct 5% off the quote. This is after we have been involved in lengthy discussions with the sponsoring department! Our response, by the way, was to tell them to *** off.
And people wonder why there aren’t “more engineers and entrepreneurs interested in enterprise”.
Please don’t think I’m complaining. I’m not. I’m just pointing out that conceiving, developing and delivering enterprise grade applications is non-trivial. And that is before you start trying to sell them.
From my perspective, the simple fact is that the built-in lag of the enterprise market means that it is simply not possible to grow companies in the same way that that it is possible to grow companies focusing on consumer stuff such as social media. If you are a ‘bright young entrepreneur’ and saw the explosive growth of Facebook and Twitter, and the slog of the enterprise focused companies, where would you focus?
I had planned to stop the blog there but I was told I shouldn't end on a negative note. So, on the positive side my share price hasn't crashed and focusing on the enterprise isn't all bad. Our software helps reduce the time it takes to get drugs to market and thus improves and saves lives. That's got to be good - right?
Posted by David Cornwell on 23. August 2012 16:34
Founder/CEO of PleaseTech Ltd - collaborative document review and co-authoring for the enterprise.
Long time no blog! I find it hard to believe that it's been four months since my last sensible blog post. The time has just flown past. My excuse is that we have been focusing on getting our new product, PleaseAuthor, out of the door. The effort taken to complete, document and deliver it has been all consuming.
PleaseAuthor is targeted at what I consider to be the ‘light weight’ structured authoring market - in other words those who need to implement structured authoring but who don't want to make the investment in, or require, the more complex solutions currently available. Structured authoring is not new but what is new is our approach - by basing it entirely around Microsoft Word we keep it within a familiar user environment and make it extremely simple to learn and use and, most importantly, set-up.
As always, with a new product, the aim of the first version is to provide a catalyst for debate and to initiate discussion with customers. Of course, this first version must work. But the real value is for potential customers to actually see, feel and play with it. By using customer feedback to develop enhancements to PleaseAuthor, I have no doubt that it will prove to be a very valuable tool for clients. As with any iterative process, each journey starts with a single step and we are actively working with clients to define the next step in PleaseAuthor’s journey.
One of the toughest aspects of extending a single product solution into a suite of products is to get the look and feel right so that the products co-exist seamlessly. There are, of course, two ways to approach this – the cheap way and the expensive way. The latter consists of employing user interface designers and the former involves asking everyone in the company for ideas. Needless to say we chose the former and, I think, it has worked rather well – as those of you who are lucky enough to use our products will discover.
Moving away from product development, what has worked less well in my opinion is some of the social media marketing we have been concentrating on. LinkedIn has been useful and provides value in driving traffic to our website, Twitter helps develop conversations where there is a defined hash tag (such as for a conference) but otherwise has yet to prove its worth and as for Facebook, not a success. If we were a ‘B2C’ business then I’d see Facebook in a different light, but as a ‘B2B’ I can’t see its value. Anyhow, we have a comprehensive review of the whole social media campaign in early September...I’ll let you know how it goes.
We are now at the stage of deciding ‘what next’ for PleaseReview, aside from a delegation module currently in development and to be delivered at the end of September.
In examining the document collaboration market, the big vendors seem fixated on the Google Docs ‘co-authoring’ approach. This is where Microsoft has focused its efforts with SharePoint 2010/Office 2010 and, from reading initial reviews of upcoming releases, interactive co-authoring continues to be the focus. I believe that whilst this is interesting, it’s not really what people want as it causes as many issues as it solves. True, people can work on the same document - but there is no control over who can do what to where and users can easily overwrite others' changes. As we say it requires ‘well trained, rational and courteous’ users.
People may think they want simultaneous, interactive co-authoring, but, given that not all users are rational and courteous, what they really want is control, reporting and a complete solution. Thus we have engineered more and more control into PleaseReview. For example, our ‘ReviewZones’ allow individuals to be locked out of part of the document or see sections of the document as ‘read only’. Authors want people to be able to ‘mark-up the document but not mess it up’. PleaseReview provides complete control over ‘who can do what to where’ and thus prevents over-enthusiastic reviewers messing up the document.
Clearly there are user cases for both approaches but we are planting our flag firmly in the ‘control’ territory. Going forward our tag line will be ‘controlled document collaboration’ – the emphasis being, of course, on the word ‘controlled’.
As evidence that our approach is extremely valid, we are finding that as people start experimenting with the interactive co-authoring provided by SharePoint and Office, they realise that control is a good thing and that PleaseReview is the only game in town. We add that layer of control and reporting to SharePoint which enhances its capabilities and delivers a more complete solution.
On the subject of SharePoint we finally released our SharePoint whitepaper reporting on the research we undertook at the SharePoint USA and European conferences last year. Two key findings really stood out for me. Firstly, 90% of respondents experienced issues with their document review process but nonetheless were ‘satisfied’ . This, to my mind is about education. People simply aren’t aware that a better alternative exists and make do with what they have. Secondly, a surprisingly large number of participants had a very simplistic view of what constitutes collaboration. For example, over 25% of respondents agreed that sequential access to a document was collaboration, whilst 32% were neutral on the subject. Oh dear, a fair amount of education to do!
Finally, as you may have noticed, the Olympics have just finished here in the UK with the Paralympics still to come. We commissioned a series of cartoons for the Games which are published on ourcartoon website. I hope you enjoy them.