PleaseTech blog

We aim to provide useful, pertinent and sometimes fun insights into the world of document collaboration and the workings of a technology company

Document review, Labradors, webinars and cartoons...

Posted by Sarah Edmonds on 3. March 2015 11:02

The other half of marketing... Google


Hopefully somebody’s reading this blog as it forms part of our marketing communications strategy. This strategy is based on a wide variety of activities such as insightful content management, analyst relations, exhibition presence, speaking opportunities, whitepapers, webinars, partner activity, our cartoon website, social media as well as a variety of literature, and of course our website.  But amongst all this, what is the most effective method for really engaging with our customers and prospects and for getting a conversation started?

There is absolute value in producing whitepapers and conducting webinars, which can be viewed and listened to again on our SlideShare page.  The proof is in the pudding as hundreds of people visit this page. Not all visits turn into leads, but some do.  It also positions us as an authority and a market expert in the field of document review and co-authoring. This is broadly considered as ‘thought leadership’.

The same can be said for our YouTube page, here people can find the short animated films we’ve created which detail and demo the product, PleaseReview, and why you might need it.  We know that reading presentations and whitepapers can be a little dry at times and, as you can tell from our cartoons, we are anything but ‘dry’. So we often animate the results of any research we’ve conducted.  It humanizes our communications and projects our company’s personality. What we do is deadly serious but communicating it needn’t be dry. After all, our customers and prospective customers aren’t machines; they’re normal folk who absorb information in a range of ways from watching TV to reading a paper.

And these normal folk don’t want to spend their days solely thinking and looking at work related subjects, even when at work checking out their LinkedIn, Twitter or Facebook streams – we all do it… Sometimes we just want a bit of light hearted fun, something that doesn’t tax the brain, something that makes us laugh.  So, for example, we took a look at our database and segmented job titles against names to establish the most popular names amongst various job positions, such as medical writers (Heather by the way).  And people loved it - they liked it, commented on and retweeted it.  And the response to our online quiz which allows people to find out what sort of document review personality they are (Labrador, squirrel, lion or dolphin) has gone through the roof.  

Hopefully whilst they’re on our website having a bit of fun, curiosity has got the better of them and they’ve had a little look around the site.  And maybe, just maybe they found something else they quite liked…

 

The PleaseTech exhibition booth guide…we tried, we tested, we concluded…

Posted by Sarah Edmonds on 29. April 2014 10:23

The other half of marketing... Google


By the end of this year, PleaseTech will have exhibited at 13 conferences across the US and UK.  The eternal question we ask ourselves is, “is our booth working as well as possible?  Are the messages still correct, is the stand eye catching, is there anything we can improve?”

Budget is always a key factor, and making changes to a perfectly good stand is hard to justify, but recently the decision was made for us when the x-banner started to look faded and the panels on the table top started to break.

So it was with great excitement (well for the marketing department) that we embarked on a project to research new ideas for our stand.  We looked at everything from booths with in-built TV monitors, projectors to ping images of live demos, and other clever gizmos.

And there are so many options out there; most of them costing way more than their anticipated ROI.  However, what these sales promotion companies fail to consider time and time again, is how the average business is supposed to ship these exhibition booths and all the equipment that goes with them, from both a cost and logistics point of view?

Go to any show, and you’ll generally find one or two people manning a booth.  Unless they work for a really big company, those manning the booth are responsible for the set up and break down of all the kit.   

Big organizations employ companies to take care of this for them, but for businesses such as ourselves, once the conference is over, you’ll find our colleagues dragging the booth kit to the nearest UPS store for shipping back to our US storage facility.  And there’s a limit to how much you can drag or carry, not to mention how much you want to spend on shipping costs…

So where did we end up?  We’re currently re-doing our table top display to reflect new messaging and we’ve bought some nifty iPad stands to enable us to conduct surveys when we’re at shows (a brilliant way to collect data, which we then turn into content and distribute across our social media sites).  A new 22” TV has been purchased, which sits on a round cocktail table and enables us to run our new sales demo movie (if you haven’t seen it, please watch it here).

But the booth is only part of the story. A major factor for us is our use of cartoons.  We use these to bring to life what PleaseReview does, why people might use it and what it can do for them.  Our experience shows that the people who visit our stand genuinely resonate with the scenarios our cartoons depict (email chaos sound familiar, multiple copies of marked up documents?!).   We give away postcards of our cartoons and they are hugely successful in drawing interest and questions about what we do.  We also have a cartoon website, have a look at it here. 

So all of this combined, along with pre-show mailings to conference attendees, cross partner promotions and a great attitude from our booth staff means we’re pretty pleased with how well our booth now functions.  You can see it in operation at the next show, APMP in Chicago, followed by ABA in New Orleans and DIA in San Diego.

Of course, we’re always looking for new ideas…

 

PleaseReview v.5.0 is released, we're now working on v.5.1!

Posted by David Cornwell on 25. July 2013 11:20

Founder/CEO of PleaseTech Ltd - collaborative document review and co-authoring for the enterprise.


The UK is basking in a wonderful summer. The best, apparently, since 1976. Obviously, I’d like to pretend that I’m too young to remember such a distant event, but, unfortunately I remember it well. I was a carefree 17 year old. How do I remember that particular summer? Well trust me, memories of long hot summers are rare if you are British!

So nearly 40 years later, here I am in another long hot summer but life has moved on and, as opposed to being carefree, I have responsibilities.  Even though PleaseReview v5.0 is out of the door, I can’t kick back, relax and sit in the garden drinking Pimms (a uniquely British summer drink which conjures up images of croquet on the lawn - for those wondering what Pimms is).

Nope – no rest for the wicked. No sooner than one release is out of the door, our attention turns to the next.  That’s the way it is in software development – an endless cycle of develop/test/release. The simple fact is that every software product in the world is a ‘work in progress’ – it’s never complete. There is always something to add, to perfect and to repair. Just keeping up with the release cycles of other vendor’s products (Windows Server 2012, Office 2013, etc.) is work enough, let alone the long list of enhancements we’d like to get done.  So now we turn our attention to v5.1.

Over the next month or so we will be inviting our clients to a series of v5.1 webinars in which we will let them know the planned scope of release and request feedback.

The improvement cycle doesn’t stop at our software. Over the last couple of months we have commissioned a new support system to provide a better experience for clients and have even updated our website with a slightly re-modelled home page.

As those who follow us will know, we're great fans of cartoons here at PleaseTech. I believe they help make serious points in a light way, which most people understand. To celebrate the launch of PleaseReview v5.0, we commissioned a couple of cartoons to highlight the new offline tablet review capability:  

 

 

Talking of cartoons, no one will have missed the fact that there has been a royal birth in the UK. We now have three kings in waiting – lucky us! However, those of you who follow our document review cartoons will have seen a cartoon regarding the royal birth before it all happened. Why do I mention this? Because, I’m pleased to say that the cartoon predicted ‘George’ as the name for a boy at odds of 5-1. I wish I’d put some cash on that outcome!

Thinking about bars…I earned a drink or three over the 4th July weekend when I undertook the WaterAid 6 Peaks challenge.  You may recall the 6 Peaks Challenge comprises climbing the tallest peaks in England, Wales, Scotland, Isle of Man and both North and Southern Ireland. The headline statistics were:

50 miles to walk

20,000 feet to climb

1,000 miles to drive (with two sea crossings)

72 hours in which to complete it

For those familiar with the UK’s ‘3 peaks’ challenge ( which involves walking the highest mountains in Scotland, England and Wales within 24 hours), the 6 peaks is like that but with a warm up (Snaefell on the Isle of Man) followed by extra time i.e. Slieve Donard in Northern Island and Corran Tuathail in Southern Ireland. We walk up Slieve Donard at night with head torches.

So, the good news is that most of us, including me, succeeded.  The better news is that the eight team members (six climbers and two drivers) were still talking to each other at the end of it all! For 72 hours we were either in a minivan being driven to the next mountain or walking up (or down) a mountain.

Luckily I had a natural advantage. Years of cattle class transatlantic travel means I can sleep anywhere. Even, it transpires, in the back of a mini bus hurtling between mountains. Others were not so fortunate and found the physical challenge difficult when compounded by the lack of sleep.  There is no mistaking it was a tough challenge and I am delighted to have completed it. I’m also delighted that we have raised about £4,500 (circa US$7,000) for the WaterAid charity. Furthermore, I’m proud that afterwards, of the six people left in the bar at 3:00am (of the circa 60 people from nine teams taking part), four were from our team!  Many thanks to all who supported us. 

Finally, I am delighted to say that we've finally managed to get our new movie released. Watch it here

 

header bg