PleaseTech blog

We aim to provide useful, pertinent and sometimes fun insights into the world of document collaboration and the workings of a technology company

Are you being served?

Posted by Barry Lyne on 31. July 2014 12:00

PleaseTech's VP of Sales


Hello to all our customers, prospects, followers and friends – it’s great to be part of the team at PleaseTech, working from our sunny (for the moment) offices in Malmesbury, UK.

My first impressions are that we have a great client base but there is much more opportunity for us to grow our revenues with new geographies and industry verticals. Product knowledge is vitally important in any sales role - I feel lucky that PleaseReview is so intuitive to use – and wish it had been available in previous companies, it would have made getting complex bids & proposals and other documents out such a breeze.

One of my key goals is to make it easier for potential customers to take advantage of our solutions, we recognize that in today’s ‘post-recession’ economy nobody is buying software unless they can demonstrate tangible business benefits and that is why we continue to focus on building tools to help our clients in this area.

David Cornwell, PleaseTech’s CEO observed in his latest blog post that clients are reporting their ‘document workload’ is increasing, mainly due to greater regulatory pressures and the growing need to be compliant. Close to my heart is how we, as a team, help our clients to evaluate, and importantly quantify the business benefits of PleaseReview. Some of you may be familiar with our Collaboration Questionnaire which helps individuals and companies assess their collaboration needs and the document processes they have in place within their organization. If you’ve completed the questionnaire please get in touch - we can also help you to quantify the real business benefits to your organisation using our ROI (return on investment) calculator. It’s a great tool developed using metrics gathered over many years so take advantage of this experience and discover how to solve the problem of your escalating ‘document workload’.

We have a very active conference and exhibition program and as my diary begins to fill up I am really looking forward to meeting as many of you as possible over the coming weeks and months. And if you’re not a customer yet please get in touch or watch our movie and let’s see if any of our solutions can help to make your job easier at the same time as helping your company be more efficient.

Why does PleaseTech use social media as part of its B2B marketing strategy?

Posted by PleaseTech Guest on 1. August 2013 15:52

Our guest blogger is...


Mary Thomas is a social media advisor to PleaseTech.  She is the founder of Concise Training and the author of ‘Social Media Made Simple’.

The first question we must address is ‘what is social media’? It’s one of those phrases which means different things to different people. A teenager may think of it as Facebook whereas a business professional may think of it as LinkedIn.  As a social media professional, I think of it as a way of engaging with a large number of people in a cost effective and time efficient way.

From a business perspective, it’s another marketing channel and within this social media channel, there are many individual channels which include some of the more famous ‘social networking’ tools as well as other channels that might not automatically spring to mind.  These include Twitter, LinkedIn, Facebook, Google +, blogs, video, forums, eBooks / E-articles, image sharing tools, email newsletters, FourSquare, Groupon and QR Codes.  

As a business with a specific target market, PleaseTech, for example, knows that not all of these tools are appropriate to its business and has taken a strategic approach to which channels best support its messaging to the target market and thus its overall marketing and sales activity.  Based on audience, time, resources and content, PleaseTech has picked which of these channels most effectively brings ‘to life’ its flagship product, PleaseReview, and which best supports its communications with stakeholders.  

For example, its YouTube channel (PleaseTechLtd) features an animated movie detailing the problems organizations face when trying to get large teams of people to effectively collaborate, author and review documents. YouTube is an efficient distribution mechanism which is widely understood and accepted, therefore allowing PleaseTech to easily communicate its key messages and product information in an easily digestible format to a large audience.

We all absorb information in different ways and that’s the beauty of social media, that information can be communicated visually, verbally or via the written word.  

Talking about the written word, you are currently reading PleaseTech’s brand new blog, which is beginning to build up a wealth of content through interesting articles on a variety of subjects - such as this one.  This is not entirely altruistic as the objective is to have an active blog which is part of search engine optimization and which, in turn, will increase PleaseTech’s chances of being found by search engines and becoming known as an expert in their field.  Although, in retrospect, if this is the objective it may be better to concentrate on articles on document review rather than social media!  

Building up such content is ‘content marketing’. But what exactly is content marketing? It’s a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a target audience.  By giving away useful information, businesses become the ‘place to go for information’.  As the brand of the business is developed, it becomes the ‘place of choice to do business with’.  In the old days, content marketing was the advert in the trade magazine which you sent off to get a white paper. Now it’s as simple as having valuable content accessible via your website, blog, etc.  

It’s important to differentiate content marketing to relationship marketing.  If you go to any face to face networking meeting, it is clear that even in the B2B world, many people will select businesses based on relationships.

If you ‘like’ somebody or a brand, you are more likely to trust them and do business with them.  The major brands use social media extensively to convey their ‘values’ and thus try and gain your support for the brand.  

In a B2B context,  it can be used to develop and build relationships with people that you know and more importantly, people you don’t know. PleaseTech is a classic example of a business which has an ‘electronic’ relationship with a great many of its clients. The relationship with such clients and prospective clients encompasses all means of communication, including this blog.

For PleaseTech, many face to face meetings take place at conferences and exhibitions across the US and Europe, but ‘touching’ people before they meet, whether that’s via a newsletter, Twitter, Google + or LinkedIn, and then, for example, supplying them with literature that allows them to scan a QR code, taking them directly to the www.pleasetech.com website, helps to build and nurture both new and existing relationships.  

All this takes both time and thought; it doesn’t just happen by accident. It’s all about strategy, resources, content, tools, audience, aims, review and measurement.  Combine these effectively and your social media will support your business goals.

PleaseReview v.5.0 is released, we're now working on v.5.1!

Posted by David Cornwell on 25. July 2013 11:20

Founder/CEO of PleaseTech Ltd - collaborative document review and co-authoring for the enterprise.


The UK is basking in a wonderful summer. The best, apparently, since 1976. Obviously, I’d like to pretend that I’m too young to remember such a distant event, but, unfortunately I remember it well. I was a carefree 17 year old. How do I remember that particular summer? Well trust me, memories of long hot summers are rare if you are British!

So nearly 40 years later, here I am in another long hot summer but life has moved on and, as opposed to being carefree, I have responsibilities.  Even though PleaseReview v5.0 is out of the door, I can’t kick back, relax and sit in the garden drinking Pimms (a uniquely British summer drink which conjures up images of croquet on the lawn - for those wondering what Pimms is).

Nope – no rest for the wicked. No sooner than one release is out of the door, our attention turns to the next.  That’s the way it is in software development – an endless cycle of develop/test/release. The simple fact is that every software product in the world is a ‘work in progress’ – it’s never complete. There is always something to add, to perfect and to repair. Just keeping up with the release cycles of other vendor’s products (Windows Server 2012, Office 2013, etc.) is work enough, let alone the long list of enhancements we’d like to get done.  So now we turn our attention to v5.1.

Over the next month or so we will be inviting our clients to a series of v5.1 webinars in which we will let them know the planned scope of release and request feedback.

The improvement cycle doesn’t stop at our software. Over the last couple of months we have commissioned a new support system to provide a better experience for clients and have even updated our website with a slightly re-modelled home page.

As those who follow us will know, we're great fans of cartoons here at PleaseTech. I believe they help make serious points in a light way, which most people understand. To celebrate the launch of PleaseReview v5.0, we commissioned a couple of cartoons to highlight the new offline tablet review capability:  

 

 

Talking of cartoons, no one will have missed the fact that there has been a royal birth in the UK. We now have three kings in waiting – lucky us! However, those of you who follow our document review cartoons will have seen a cartoon regarding the royal birth before it all happened. Why do I mention this? Because, I’m pleased to say that the cartoon predicted ‘George’ as the name for a boy at odds of 5-1. I wish I’d put some cash on that outcome!

Thinking about bars…I earned a drink or three over the 4th July weekend when I undertook the WaterAid 6 Peaks challenge.  You may recall the 6 Peaks Challenge comprises climbing the tallest peaks in England, Wales, Scotland, Isle of Man and both North and Southern Ireland. The headline statistics were:

50 miles to walk

20,000 feet to climb

1,000 miles to drive (with two sea crossings)

72 hours in which to complete it

For those familiar with the UK’s ‘3 peaks’ challenge ( which involves walking the highest mountains in Scotland, England and Wales within 24 hours), the 6 peaks is like that but with a warm up (Snaefell on the Isle of Man) followed by extra time i.e. Slieve Donard in Northern Island and Corran Tuathail in Southern Ireland. We walk up Slieve Donard at night with head torches.

So, the good news is that most of us, including me, succeeded.  The better news is that the eight team members (six climbers and two drivers) were still talking to each other at the end of it all! For 72 hours we were either in a minivan being driven to the next mountain or walking up (or down) a mountain.

Luckily I had a natural advantage. Years of cattle class transatlantic travel means I can sleep anywhere. Even, it transpires, in the back of a mini bus hurtling between mountains. Others were not so fortunate and found the physical challenge difficult when compounded by the lack of sleep.  There is no mistaking it was a tough challenge and I am delighted to have completed it. I’m also delighted that we have raised about £4,500 (circa US$7,000) for the WaterAid charity. Furthermore, I’m proud that afterwards, of the six people left in the bar at 3:00am (of the circa 60 people from nine teams taking part), four were from our team!  Many thanks to all who supported us. 

Finally, I am delighted to say that we've finally managed to get our new movie released. Watch it here

 

Just layin' down some tracks....

Posted by Clare Beazley on 12. July 2013 11:40


Picture the scene, the offices of a software company deep in the heart of England. It's stopped raining.  The calm is then shattered when the CFO sends an instant message to her colleagues explaining why she is going to be away from her desk for an hour or so.  "I'm just off to the studio to lay down some tracks."  You can hear the stunned surprise across the ether.  Clare, an international pop star?  Actually no, I was just heading off to record the voiceover script for our new animated cartoon explaining, with humour, how PleaseReview helps solve the nightmare of document review.  And it was a first for me (not something that happens too often at my age), as I haven't even visited a recording studio, let alone been recorded.  So I spent a thoroughly enjoyable afternoon in a local recording studio in the company of Dave, a professional and excellent sound engineer, and his recording gear, to record the script.  The only downside was having to listen to the playback of my voice as we reviewed each take.  Still, all makes a change from being an accountant...

Click on this link to view the new PleaseTech movie

 

header bg