Over the last couple of weeks we have held two webinars. I have to say, a well-executed webinar that brings useful information to a specific audience is hard to beat in terms of generating real interest and giving the sales folk plenty to do.
In each instance, we worked with a partner. Not only does this give us compelling content to share, but our brand/product story reaches a new audience. In fact, these last webinars have given our sales people as many, if not more, follow up leads than some of the events we pay big bucks to attend.
Firstly we were presenting our PleaseReview integration with Veeva Vault. Veeva provides life sciences organizations with cloud based solutions for regulated content management. The integration of Veeva Vault with PleaseReview provides a complete and seamless process for document collaboration:
The webinar elicited a large audience of existing Veeva customers looking to enhance their current process and interested parties looking for a complete solution. The volume of questions during the event was proof that having experts on hand and a live demonstration of the software was a far more effective means of generating interest than other, more traditional, methods of communication.
To view a recording of the webinar, please do visit Veeva’s website.
Our second partner webinar was held in partnership with Generis, the creators of CARA - a fast, configurable user interface and business rules engine for the creation, approval and management of documents for leading content management platforms. The integration between CARA and PleaseReview is initially for Documentum users only and is one of the two contenders in the replacement of Documentum’s Webtop. As such, it is also geared towards providing an end to end document lifecycle solution for life sciences companies.
In this instance, the webinar was marketed to existing CARA customers and counted both multi-national pharmaceuticals and emerging biotechs amongst the audience.
A more widely targeted webinar is expected in the New Year. However, to learn more about the integration, you can view the webinar recording here.