PleaseTech blog

We aim to provide useful, pertinent and sometimes fun insights into the world of document collaboration and the workings of a technology company

Technology...that works and meets my needs...

Posted by Sarah Edmonds on 30. June 2016 09:41

The other half of marketing... Google


How much of the technology in your life fails to work when you need it to, or simply isn’t up to the job in question? How many times have you wandered up and down streets looking for a phone signal, or nearly thrown your laptop out of a window when software that’s supposed to make your life easier, leaves you with a headache?

Whilst all we want is the technology we have to work properly, the focus seems to be on bringing more and more new tech onto the market.  Our needs are now anticipated before we know we even have them, yet looking for the right technology to meet our genuine needs can sometimes feel overwhelming.  Is it the right solution to the problem in question? How reliable is it?  Is it easy to use or am I going to need a degree in computing to figure it out?  Yes, it looks great, but HOW MUCH?

And what exactly is it that stops us seeking out the right technology?  Are we now so burnt by all the negative experiences that we’d rather put up with outdated and sometimes clumsy IT solutions, rather than seek out an alternative?  At PleaseTech we’ve researched this topic a number of times, and as you’d expect, time and money come up time and time again as the key barriers.

Specifically looking at this from a business perspective, it’s the chicken and the egg, on the one hand poor processes cost organizations millions of dollars a year in lost productivity, whilst on the other you have employees struggling with poor software tools who don’t have the time to research an alternative.  All too often, even if a solution is found, the cost is simply too high to get it past management. They eventually get fed up, quit and the business in question then has to spend thousands of dollars replacing skilled workers.   In fact on average, a study from Oxford Economics found that the cost of replacing a member of staff is $44,798, as detailed in a survey conducted in 2015 by Osterman Research for PleaseTech.

And it’s not just the cost of recruitment that’s a problem.  The Osterman research found that 77% of workers say their organizations report problems finding workers to recruit, and that IT plays an important role in their retention and motivation – for over half of respondents, it plays an important or even critical role.

Quite simply, better IT tools mean better results.  Osterman found that for 85% of respondents, it resulted in increased productivity; for 64% the ability to make decisions more quickly; for 55% better results; for 53% a happier and more satisfactory working environment, and for almost one in five, they would be more likely to stay with an organization.

So what happens when you have that magic moment, you’re surfing the web or you're at a trade show when you come across a solution that could be the genuine answer to your problems?  We already know that cost is an issue, so how do you build a business case?

Following on from our 2016 research with Osterman, we’ve been looking at exactly this issue.  The research is nearly complete and we’ll be holding a series of webinars in the fall to look at the findings in detail.

Meanwhile, we’d love to hear about your experiences.  How did you prove the business case, what clinched the deal?  What were the key stumbling blocks you came up against?  What’s life like now you’ve found a piece of software you don’t want to throw out of the window?  Let us know...

 

Raising PleaseTech’s profile through analyst relations

Posted by Sarah Edmonds on 28. May 2015 10:33

The other half of marketing... Google


Over the last three years, a key arm of our marketing strategy has been to raise PleaseTech’s profile amongst the analyst community from a starting point of almost zero.  How did we do this?  Quite simply we began to brief the key analysts who focus on the document collaboration space.

In 2013, this led to us being named as a Gartner Cool Vendor in the ‘Cool Vendors in Social Software and Collaboration, 2013’ report, describing us as ‘innovative players in the collaboration and social software space, emerging to address specific gaps in the offerings from the more established vendors or are breaking new ground in creative ways in the social media space’.  This had a huge positive PR impact and also led to several exciting new sales leads.

Another great success was from Ovum, who reviewed PleaseReview 5.0, our collaborative review and co-authoring solution, stating that, “This is a specialist area and document management and enterprise content management (ECM) platforms do not always include the required level of control.  PleaseReview provides tight management for the entire process.”

We also featured in an Ovum article entitled ‘On the Radar’ and have appeared in analyst blogs, radio and print interviews.  

We continue to strengthen relationships with key analysts through a series of briefings as we roll out updates and cutting edge enhancements to PleaseReview.  As business sector experts and the middle man between the end user and software provider, analysts provide insightful feedback, and we very much value their opinions.

In addition to one on one conversations, for the first time this year, we’re working with a leading firm on a more formal basis.  Osterman Research, headed up by Micheal Osterman, provides timely and accurate market research, cost data and benchmarking information to technology-based companies.

Led by Osterman, in December 2014 we conducted a survey to look at document collaboration amongst knowledge workers, in both regulated and non-regulated industries, to examine the impact inadequate IT systems have on productivity and indeed the wider issue of employee retention in a buoyant labor market.   

The results are quite startling…Osterman found that knowledge workers collaborate on an average of 69.4 documents per month, or 3.3 documents per workday.  If we conservatively assume that each document requires approximately only 20 minutes of collaborative work, this equates to each knowledge worker spending 66 minutes per day in document collaboration activities, or about 14% of a typical eight-hour workday, adding up to more than 34 days per year.  

And the impact of inadequate tools?  You’ll have to register for our forthcoming webinar to find out.  Led by Michael Osterman and co-hosted by David Cornwell, CEO of PleaseTech, it will be taking place on:

Thursday June 4th

8.00am PDT / 11.00am EDT / 4.00pm GMT

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