PleaseTech blog

We aim to provide useful, pertinent and sometimes fun insights into the world of document collaboration and the workings of a technology company

Raising PleaseTech’s profile through analyst relations

Posted by Sarah Edmonds on 28. May 2015 10:33

The other half of marketing... Google


Over the last three years, a key arm of our marketing strategy has been to raise PleaseTech’s profile amongst the analyst community from a starting point of almost zero.  How did we do this?  Quite simply we began to brief the key analysts who focus on the document collaboration space.

In 2013, this led to us being named as a Gartner Cool Vendor in the ‘Cool Vendors in Social Software and Collaboration, 2013’ report, describing us as ‘innovative players in the collaboration and social software space, emerging to address specific gaps in the offerings from the more established vendors or are breaking new ground in creative ways in the social media space’.  This had a huge positive PR impact and also led to several exciting new sales leads.

Another great success was from Ovum, who reviewed PleaseReview 5.0, our collaborative review and co-authoring solution, stating that, “This is a specialist area and document management and enterprise content management (ECM) platforms do not always include the required level of control.  PleaseReview provides tight management for the entire process.”

We also featured in an Ovum article entitled ‘On the Radar’ and have appeared in analyst blogs, radio and print interviews.  

We continue to strengthen relationships with key analysts through a series of briefings as we roll out updates and cutting edge enhancements to PleaseReview.  As business sector experts and the middle man between the end user and software provider, analysts provide insightful feedback, and we very much value their opinions.

In addition to one on one conversations, for the first time this year, we’re working with a leading firm on a more formal basis.  Osterman Research, headed up by Micheal Osterman, provides timely and accurate market research, cost data and benchmarking information to technology-based companies.

Led by Osterman, in December 2014 we conducted a survey to look at document collaboration amongst knowledge workers, in both regulated and non-regulated industries, to examine the impact inadequate IT systems have on productivity and indeed the wider issue of employee retention in a buoyant labor market.   

The results are quite startling…Osterman found that knowledge workers collaborate on an average of 69.4 documents per month, or 3.3 documents per workday.  If we conservatively assume that each document requires approximately only 20 minutes of collaborative work, this equates to each knowledge worker spending 66 minutes per day in document collaboration activities, or about 14% of a typical eight-hour workday, adding up to more than 34 days per year.  

And the impact of inadequate tools?  You’ll have to register for our forthcoming webinar to find out.  Led by Michael Osterman and co-hosted by David Cornwell, CEO of PleaseTech, it will be taking place on:

Thursday June 4th

8.00am PDT / 11.00am EDT / 4.00pm GMT

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