PleaseTech blog

We aim to provide useful, pertinent and sometimes fun insights into the world of document collaboration and the workings of a technology company

Focusing on controlled document collaboration

Posted by David Cornwell on 24. September 2012 16:24

Founder/CEO of PleaseTech Ltd - collaborative document review and co-authoring for the enterprise.


We had a marketing workshop last week and, following our decision to emphasise the ‘control’ we bring to collaboration, we addressed the tag line issue. In my last blog post I said it would be ‘controlled document collaboration’. Silly me.

Needless to say the marketing gurus felt they could do better. So a happy (?) time was spent with the whiteboard rearranging the three words: ‘controlled’, ‘document’ and ‘collaboration’. The result of an hour’s hard graft was: ‘Document collaboration. Controlled.’ 

So forget what I said back in August. Our new tag line is: ‘Document collaboration. Controlled.’ 

And here is the logo to prove it:

 

You heard it here first!
 
On a personal note, those of you who follow me on twitter will be aware that I’m no longer trapped on this island. Last month my passport became full. Literally, there was no further space for stamps. So it was necessary to apply for a new one. September was a travel free month, so I took the opportunity to send off the old passport and get a replacement. Thankfully, it has arrived just in time for my travels which start again in October. In the five weeks of October I’ll be in the USA for four of them. I’ll be at the following conferences: AMWADIA EDM and ERS/eCTDAPMP SPAC and RAPS(what a lot of acronyms!). Thankfully, I do get a week home in-between. If you are attending one of the conferences please do drop by our booth to say hello.
 
There has been a bit in the press recently about focus on the enterprise. The latest being from Jim Goetz who says he's “floored that so few entrepreneurs are focusing on building products for businesses” (see here). It brought to mind a report I read about this time last year which suggested that that the best start-ups had no experience of enterprise software and that this could be a good thing as it allowed 'outdated conventions' to be challenged.
 
This brings to mind one of the age old sayings: ‘If it was easy, everyone would do it’.
 
Let’s face it, building enterprise software applications is not easy! And selling to enterprises is not easy either! If I were bright enough to think of something which allowed me to build a great company without dealing with corporate IT departments and corporate purchasing departments, I’d do it like a shot!
 
From a software perspective, it’s particularly hard when you have to install the software on the client’s site. In other words, when you have to install the software in an environment over which you have no control.
 
So, build a functional, well tested software product which meets a business need and you are but half way there technically. Now you need to ensure it works in a complex corporate computing environment, integrates with the environment’s other components (such as directory services, etc.) and is sufficiently well documented that under-pressure IT staff can install and maintain it.
 
Then, no matter how compelling the product and no matter how great an ROI it has, you have to convince multiple people across the organization it’s a good and worthwhile investment. This takes time. In large organizations, wheels turn slowly and are driven by budget years.
 
Finally, you have the product, you have a willing purchaser and then you hit corporate purchasing and legal. Now the fun really starts. We have even had one purchasing department come back to us and tell us that they will place the purchase order if we deduct 5% off the quote. This is after we have been involved in lengthy discussions with the sponsoring department! Our response, by the way, was to tell them to *** off.
 
And people wonder why there aren’t “more engineers and entrepreneurs interested in enterprise”.
Please don’t think I’m complaining. I’m not. I’m just pointing out that conceiving, developing and delivering enterprise grade applications is non-trivial. And that is before you start trying to sell them.
 
From my perspective, the simple fact is that the built-in lag of the enterprise market means that it is simply not possible to grow companies in the same way that that it is possible to grow companies focusing on consumer stuff such as social media. If you are a ‘bright young entrepreneur’ and saw the explosive growth of Facebook and Twitter, and the slog of the enterprise focused companies, where would you focus?
 
I had planned to stop the blog there but I was told I shouldn't end on a negative note. So, on the positive side my share price hasn't crashed and focusing on the enterprise isn't all bad. Our software helps reduce the time it takes to get drugs to market and thus improves and saves lives. That's got to be good - right?

Our new product hits the streets!

Posted by David Cornwell on 23. August 2012 16:34

Founder/CEO of PleaseTech Ltd - collaborative document review and co-authoring for the enterprise.


Long time no blog! I find it hard to believe that it's been four months since my last sensible blog post. The time has just flown past. My excuse is that we have been focusing on getting our new product, PleaseAuthor, out of the door. The effort taken to complete, document and deliver it has been all consuming. 

PleaseAuthor is targeted at what I consider to be the ‘light weight’ structured authoring market - in other words those who need to implement structured authoring but who don't want to make the investment in, or require, the more complex solutions currently available. Structured authoring is not new but what is new is our approach - by basing it entirely around Microsoft Word we keep it within a familiar user environment and make it extremely simple to learn and use and, most importantly, set-up. 

As always, with a new product, the aim of the first version is to provide a catalyst for debate and to initiate discussion with customers. Of course, this first version must work. But the real value is for potential customers to actually see, feel and play with it. By using customer feedback to develop enhancements to PleaseAuthor, I have no doubt that it will prove to be a very valuable tool for clients. As with any iterative process, each journey starts with a single step and we are actively working with clients to define the next step in PleaseAuthor’s journey.

One of the toughest aspects of extending a single product solution into a suite of products is to get the look and feel right so that the products co-exist seamlessly. There are, of course, two ways to approach this – the cheap way and the expensive way. The latter consists of employing user interface designers and the former involves asking everyone in the company for ideas. Needless to say we chose the former and, I think, it has worked rather well – as those of you who are lucky enough to use our products will discover. 

Moving away from product development, what has worked less well in my opinion is some of the social media marketing we have been concentrating on. LinkedIn has been useful and provides value in driving traffic to our website, Twitter helps develop conversations where there is a defined hash tag (such as for a conference) but otherwise has yet to prove its worth and as for Facebook, not a success. If we were a ‘B2C’ business then I’d see Facebook in a different light, but as a ‘B2B’ I can’t see its value. Anyhow, we have a comprehensive review of the whole social media campaign in early September...I’ll let you know how it goes.

We are now at the stage of deciding ‘what next’ for PleaseReview, aside from a delegation module currently in development and to be delivered at the end of September.

In examining the document collaboration market, the big vendors seem fixated on the Google Docs ‘co-authoring’ approach. This is where Microsoft has focused its efforts with SharePoint 2010/Office 2010 and, from reading initial reviews of upcoming releases, interactive co-authoring continues to be the focus. I believe that whilst this is interesting, it’s not really what people want as it causes as many issues as it solves. True, people can work on the same document - but there is no control over who can do what to where and users can easily overwrite others' changes. As we say it requires ‘well trained, rational and courteous’ users.

People may think they want simultaneous, interactive co-authoring, but, given that not all users are rational and courteous, what they really want is control, reporting and a complete solution. Thus we have engineered more and more control into PleaseReview. For example, our ‘ReviewZones’ allow individuals to be locked out of part of the document or see sections of the document as ‘read only’. Authors want people to be able to ‘mark-up the document but not mess it up’. PleaseReview provides complete control over ‘who can do what to where’ and thus prevents over-enthusiastic reviewers messing up the document.  

Clearly there are user cases for both approaches but we are planting our flag firmly in the ‘control’ territory. Going forward our tag line will be ‘controlled document collaboration’ – the emphasis being, of course, on the word ‘controlled’.

As evidence that our approach is extremely valid, we are finding that as people start experimenting with the interactive co-authoring provided by SharePoint and Office, they realise that control is a good thing and that PleaseReview is the only game in town. We add that layer of control and reporting to SharePoint which enhances its capabilities and delivers a more complete solution. 

On the subject of SharePoint we finally released our SharePoint whitepaper reporting on the research we undertook at the SharePoint USA and European conferences last year. Two key findings really stood out for me. Firstly, 90% of respondents experienced issues with their document review process but nonetheless were ‘satisfied’ . This, to my mind is about education. People simply aren’t aware that a better alternative exists and make do with what they have. Secondly, a surprisingly large number of participants had a very simplistic view of what constitutes collaboration. For example, over 25% of respondents agreed that sequential access to a document was collaboration, whilst 32% were neutral on the subject. Oh dear, a fair amount of education to do!

Finally, as you may have noticed, the Olympics have just finished here in the UK with the Paralympics still to come. We commissioned a series of cartoons for the Games which are published on ourcartoon website. I hope you enjoy them.

Cost saving initiatives

Posted by David Cornwell on 1. May 2012 16:38

Founder/CEO of PleaseTech Ltd - collaborative document review and co-authoring for the enterprise.


Dave started wondering if he was missing a cost saving opportunity.
 
Just how much does it cost to ship a CFO via UPS Ground?

Clare Beazley (CFO) poses with the booth kit.

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